During the interactive industry’s start up phase from 1994 to 1997 Brendan pioneered effective new ways to reach customers including real-time database marketing (eCRM), contextual marketing, and cross-channel communications (Integrated Marketing). These practices are now part of every interactive marketing handbook.

Brendan has been nationally recognized and has received numerous awards, including the Direct Marketing Association Gold Echo award for his work with AT&T.

Brendan is involved with every one of our programs to ensure they take maximum advantage of the opportunities that interactive channels provide.