Background:
Anthem wanted to create a big splash for their new data services offering, Health Insights, which enables corporations to more effectively manage their employee health care benefits. The goal was to launch this service with maximum exposure through PR channels and field sales.

The Program:
To enhance offline promotional efforts, an online multimedia demonstration guides the press and employers through the different components of Health Insights. The demo focuses on features and benefits through a dynamic, engaging presentation that also takes users on a tour of Health Insights Web-based capabilities.

The demo far exceeded Anthem’s expectations. Health Insights is currently being introduced to Anthem’s largest customers.