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Our services are delivered through four practice areas we believe provide the highest returns for business. Individually, these areas are effective. Combined, they provide an integrated, high-impact approach to interactive marketing and customer management. We consult and we execute. |
| Sites, E-Commerce, Online Media |
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Sites, E-Commerce and Online Media are the foundation of Interactive marketing.
We focus on your business objectives, targets, and competitor activity. Then we determine how to optimally achieve your objectives through corporate and product-focused Web sites, optimized online stores, smart use of email, search engine optimization and online advertising to drive traffic, awareness, and sales. We ensure optimal follow-up and management by integrating online consumer data and leads with your call centers and customer databases. |
| Channel Marketing Integration |
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For most companies, direct mail, outbound telemarketing, television, and print are still the best way to gain a consumer’s attention. That's why you spend so much money on them. But where do your prospects go from there?
Targeted Web sites and micro-sites have surpassed inbound telemarketing as the best source of follow-up information for consumers. The Web is simply more convenient for consumers and more cost-effective for companies. Most importantly, it enables consumers to interact and receive information they just can’t get over the phone, on paper, or the TV. |
| Sales and Customer Service Optimization |
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How can your sales force more effectively sell new products and services? How can you get prospects more interested and educated than a paper brochure does?
Interactive multimedia demonstrations (delivered through CD-ROMs and the Web) make a big impact on purchase decisions. Making customers understand the function and value of your products and services is vital to achieving sales and eliminating customer service questions before they end up in your call center. Needs-based consumer analysis tools help you focus on the best solutions for your prospects. And Intranets reduce idle time by enabling your sales force to access comprehensive marketing intelligence and documentation faster via self-service tools and remote downloads. |
| Customer Relationship Marketing |
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Email, extranets, and database-driven communications enable companies to create and nurture high-value relationships more effectively and efficiently.
How do you retain your most valuable customers? How do you cross-sell and up-sell your customers to make them even more valuable? How do you get three of your customer’s associates to become customers? The most efficient way is through integrated use of email, the Web, and traditional channels for targeted database marketing, customer support, and value added services that strengthen relationships and turn your customers into evangelists. |